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One of the most critical things that any business can have right now is a strong and reliable brand and with a professional brand guidelines book this makes it easier.
Every well-known brand has an excellent brand style guide. Having said that, maintaining the consistency of a brand is not that easy. That’s where strong brand style guidelines can make a difference.
In this post, we bring you the 25 best brand style guideline templates for branding & identity design which can be helpful to jump start your brand’s style guide and brand book.
These free and premium brand style guide templates & logo identity guidelines are available in Adobe software like Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Acrobat as well as Google Slides, Sketch, Powerpoint & Keynote formats.
And are available in vertical, horizontal and one-page style guide orientations.
Now let’s dive into our compilation of the best brand style guide templates.
For the complete list, scroll on!
As Adobe partners, we can offer you 40-70% off all of Adobe’s top creative apps including Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe XD, Adobe Spark and more – wherever you are in the world.
Download all the Brand Style Guide Templates you need and many other design elements, available for a monthly subscription by subscribing to Envato Elements. The subscription costs $16.50 per month and gives you unlimited access to a massive and growing library of over 50 million items that can be downloaded as often as you need!
Below we feature the best style guide templates in the following categories. Many of the style guide templates are cross compatible so do check before you download.
If you’re looking for the highest-quality brand style guide template for Indesign, let me introduce you to One6Creative’s Brand Style Guide which is a part of their larger Designer’s Business Bundle which includes 7 game-changing business templates for designers, as outlined below. There’s also an exclusive 25% off coupon code.
These are high-end business templates with every detail thought through. I’ve got them myself and can attest to their premium quality (see my review here or watch the free live training to see how they work).
On download, you will receive the editable files with clear instructions on how to make them your own.
The Brand Style Guide template for Adobe Indesign is a 45+ pages rulebook that will not only impress your client but clearly show them the value of working with a professional designer like yourself!
The Brand Style Guide is a fundamental document for your client’s business – it’s their Brand Bible that contains all the specifications in the strategic and visual aspect of their brand. This is the document your client will refer to over and over again to help them make strategic business decisions and ensure brand consistency once your work together is over. Can you see just how important this is for them?
The Brand Style Guide template is a 45+ pages rulebook that will not only impress your client but clearly show them the value of working with a professional designer like yourself! The package includes:
For designers and creatives who want to impress their clients with an in-depth Brand Style Guide at the end of their project to help them carry their brand further after the project is over.
As a JUST Creative reader, you get an exclusive 25% off making the Brand Style Guide template just $179 $134.25.
Use our coupon code ‘JUST25‘ to claim or simply click here to apply it straight away.
Another option to get the Brand Style Guide at a reduced rate is by buying the full Designer’s Business Bundle which saves $379. All items are outlined below.
If you are looking for a design template to create brand guidelines, brand manuals, corporate branding, and more, then you should check out this brand book template bundle that comes with 20 beautifully designed professional brand book templates that will be sure to impress.
This luxuriously designed template bundle comes with an exquisite selection of soft colors that allows you to create professionally styled branding and identity designs instantly. With so many features to offer, this brand book template bundle finds its use in designing a wide range of projects like company logos, merchandise, websites, mobile applications, and much more.
Discover dozens of highly polished brand guideline templates & brand styleguides for both Indesign and Figma over at Typefool.
Simply add your logo, images and edit your brand colours and typography and you’re good to go. Don’t waste your time, they have done all the hard work for you.
Print as or export and send to clients as a PDF!
The Branding Guidelines are fully customizable layout design templates for InDesign & Figma in the format 1920×1080 (digital). With these branding guidelines you can provide your client a completely clear overview of how they should handle their logo and corporate identity elements.
They also have an all-encompassing “Brand Identity Bundle” which consists of 13 templates meticulously crafted for brand identity projects.
1. Brand Discovery Brief (19 pages)
2. Proposal (23 pages)
3. Single Page Proposal
4. Invoice
5. Brand Strategy Presentation (35 pages)
6. Stylescape Template
7. Design Services Contract (5 pages)
8. Project Presentation (36 pages)
9. Brand Guidelines (73 pages)
10. Logo Usage Guide (15 page)
11. Stylesheet
12. File Format Sheet
13. Portfolio Template (24 pages)
You won’t be disappointed with these brand guideline templates.
This modern and elegant brand manual template comes with 40 pages, making it a perfect choice for photographers, influencers, entrepreneurs, bloggers, businesses, among others. Available in both A4 and US letter sizes, the beautifully crafted template will enhance your brand’s visual identity. The easy-to-customize template is compatible with Adobe Photoshop CS4, or Adobe Illustrator CS6, and higher versions.
This easy-to-use template is perfect for adding value to your branding designs in a matter of minutes. It comes with typography, color palettes, brand values, and brand identity, making it an ideal choice for designing logos instantly and an easy way to upsell your services. This template is compatible with Sketch, or Adobe Illustrator Version CS3, or higher versions.
Perfect for photographers, influencers, entrepreneurs, bloggers, among others, this minimalistic and modern styled template comes with 40 pages of brand identity manual template. It is a beautifully crafted template that comes with a neutral palette and is available in both A4 and US letter sizes.
It is an easy-to-customize template that comes with a logo and color-changing options that are very suitable for enhancing the visual identity of your brands.
This style guide template for Indesign comes with 17 pages of pre-written content and includes 6 sections like – color, typography, logo, design elements, imagery, and stationery to add value to your work. It is a fully customizable template compatible with Affinity Publisher, Adobe InDesign, and Google Slides software.
The Brand Manual template comes with high-resolution paragraph and text styles and 28 layered templates that can be customized effortlessly with just a single click. It comes in portrait orientation and contains easy-to-edit documentation files, making it an ideal choice for corporate identity projects.
The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand and describing how to use the elements of the brand, such as corporate identity and the brand name. This free brand identity guide template does just that.
This template comes in landscape orientation and with a dimension of 3500(w) × 2300(h) pixels that help you to showcase your designs in an amazingly beautiful way. Featuring 6 PSD mock-ups, organized layers, customizable backgrounds, and much more, this template allows you to edit the designs with just one click.
This customizable template comes with color-changing, font changing, page order changing, among other options. With landscape orientation and a dimension of 11(w) × 8(h) cm, this template includes a good number of features like 36 pp InDesign document, cover alternatives, master pages, images, text, used free fonts, and much more.
If you are looking for a perfect visual style guide for your next brand identity project, then you should check out this template.
This elegant and comprehensive template comes with 48 elegant pages, typography, brand values, and brand identity, making it an ideal choice for a wide range of projects. This easy-to-use template is a perfect way to present your brands such as fashion, lifestyle, architecture, interior designs, and more.
This detailed and comprehensive template comes with elegant branding guidelines to cover all the areas of a modern brand. Perfect for presenting brand identity and visual aesthetics, this quickly customizable branding template comes with 50 pages, color palettes, text, color and symbol styles, and much more.
This template is compatible with Sketch, Adobe Photoshop CS3, or Adobe Illustrator Version CS3, and higher versions.
This Brand Manual template is an ideal choice for agency needs or any familiar business company projects. It comes with a wide range of features including, A3 size, US letter size, layered templates in three different styles, and much more. It is a clean, creative template with a minimalistic design, making it a perfect choice for nearly every corporate identity project and to show the professional levels of your company.
This template is perfect for redefining your brand, adding style, or for consistently communicating your branding rules to your audience. Featuring a 13-page magazine template, this template includes real and editable text, graphics, and photos, making it a perfect choice for mission statements, image guidelines, logo, and much more. This template is compatible with InDesign CS4+ software.
This editorial template is designed in A4 size and comes with a 20 pp Indesign document making it perfect for presenting images alongside infographics and text stylishly and elegantly. It comes in portrait orientation and with a dimension of 21(w) × 30(h) cm. This template also comes with master files, help file; however, no photographs are included in this template.
Featuring a minimalist style design and bold typography in a 12 column grid layout, this template is an ideal choice for a wide range of digital applications. It comes with easy-to-modify fonts, color palette, layered documents, master templates, and 8 chapters- logo, typography, color, photography, logo misuses, social media, and much more.
One exciting feature of this template is that it comes in 1920×1080 pixels supporting retina display, which is specifically designed to take your digital projects to next level.
Brand Manual is a minimalistic and professional template specially designed for creative businesses. It contains high-resolution, stylishly, and elegantly layered templates that can be customized to any color with just one click. This template is compatible with Adobe InDesign CS4 and higher versions.
If you are looking for a brand guideline and manual book for designing company brochures, then you should check out this template. This template comes with 24 pages, A4 sizes, master pages, paragraph, character, and object styles, making it an ideal choice for designing high-quality amazing brochures.
It is a simple, clean, and professionally designed template with portrait orientation. This template is compatible with Adobe InDesign CS4 and higher versions.
If you are looking for a minimalistic and professional brand manual, this template is perfect. Featuring high-resolution and easy-to-edit documents, this template contains overall 40 pages of layered templates. With this template, you can easily add extra pages, or replicate existing page layouts, and customize color instantly.
If you are looking for a modern and simple layout template for designing company brochures, then you should check out this template. This template comes in portrait orientation containing unique layouts and strong typography to make your designs look more professional.
It is a fully editable, easy-to-edit template containing 22 document pages, paragraph and character styles, and much more. This template is compatible with Adobe InDesign CS4 and higher version software.
Featuring easy-to-customize and real text, this beautifully crafted template is a perfect choice for influencers, photographers, bloggers, entrepreneurs, businesses, and more. With this easy-to-edit template, you can change the colors or replace the logo with ease in just a few clicks.
Some sections offered in this template include brand, typography, colors, visual style, and many more. Additionally, the majority of text included in this template is a reusable copy to help you enhance your brand visual.
This exquisitely designed template comes with a mix of black and red colors, making it a perfect choice for designers and agencies to present corporate/branding. It comes with 30 pages, clearly labeled layers, easily editable color schemes using color swatches, and much more.
With a landscape orientation, this template also includes brand personality guidelines, logo identity specifications, typography specifications, style elements, making it an ideal choice for corporate branding projects.
Perfect for influencers, photographers, bloggers, entrepreneurs, businesses, and many more, this easy-to-customize template will help you enhance your brands’ visual identity. Available in both A4 and US letter sizes, this template gives a special focus on simple clean lines and a strong grid. This beautifully crafted template comes in landscape orientation and is compatible with Adobe Photoshop, Illustrator, or InDesign software.
Perfect for creative organizations, this minimalistic and professionally designed brand manual template comes in portrait orientation. It contains high-resolution, layered templates that can be customized to any color instantly with just a single click.
Manual is a comprehensive set of brand guidelines template that comes with 36 pages of InDesign document. Available in both A4 and US letter sizes, this template comes with paragraph and character styles, editable tables, master pages, images, and much more, making it a perfect choice wide range of visual identity projects.
This fully customizable brand style guide for Indesign comes with 11 pages of pre-written content and includes 3 sections- color, typography, and logo. It is a ready-to-use template that will add value to projects and also help you save time. Additionally, this template comes with Google slides file, an Affinity publisher file, instructions for use, and much more.
While technically not a brand book, the elements inside here will help streamline your logo & brand identity process inspiring ideas & even giving patterns for your designs. If you are looking for designing eye-catching logos in versatile shapes, then you should check out this template.
Inspired by geometry and the universally symbolic design language, this template comes with 96 abstract logos and geometric shapes to take your projects to the next level.
Each file in this template is neatly organized and grouped according to shapes and forms, like circle, square, triangle, star, and much more. Additionally, all elements in this template come in a variety of file formats providing you more options to choose from. This easy-to-use template is a perfect resource for both beginners and professionals in brand design and identity structures.
To create brand identity guidelines, set a goal for your guidelines, define your users and determine the various brand elements needed for them. Specify usage rules and gather other necessary identity elements, assemble the guidelines then distribute them.
A brand style guide typically includes brand identity elements such as color codes, fonts, logo usage and visuals. More in-depth brand style guides include brand purpose, mission, vision, core values, positioning, brand personality, brand story, messaging and tone of voice, as well as other branded touch points.
The 6 essential elements of a brand style guide are:
Brand Story, Logo, Color Palette, Typography, Image Guidelines, and Tone of Voice.
Brand elements are a brand’s differentiating assets, often trademarkable devices, that help in identifying and differentiating the brand from others. These include brand name, logo, colors, graphics, etc.
The top 25 brand style guideline templates in this article are curated specifically for branding and identity design projects by influencers, bloggers, photographers, businesses, and many more.
With these brand style guideline templates, you can create a world-class brand style guideline for your clients as well as your brand.
What was your favorite brand style guide? Let us know below.
