ICICI Direct (3)

ICICI Securities Limited is a part of nationally renowned ICICI Group. ICICI Direct is a prominent part of ICICI Securities that offers various investment choices such as stocks, mutual funds, bonds etc. ICICI Direct has an active client base of 19,05,590 as of July 2024.

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options) through this broker

Brokerage Plans:

1 or more plans offered by this broker, which outlines, Account opening and maintenance fees charged by this broker, Brokerage charges and Margins provided. Use plan switcher to see the difference in offerings, if multiple plans are available.

Charges

Account Opening Charges

Account Maintenance Charges

Call & Trade Charges

Brokerage

Equity Delivery Brokerage

Equity Intraday Brokerage

Equity Futures Brokerage

Equity Options Brokerage

Currency Futures Brokerage

Currency Options Brokerage

Commodity Futures Brokerage

Commodity Options Brokerage

Margins

Equity Delivery Margin

Equity Intraday Margin

Equity Futures Margin

Equity Options Margin

Currency Futures Margin

Currency Options Margin

Commodity Futures Margin

Commodity Options Margin

Charges

Account Opening Charges

Account Maintenance Charges

Call & Trade Charges

Brokerage

Equity Delivery Brokerage

Equity Intraday Brokerage

Equity Futures Brokerage

Equity Options Brokerage

Currency Futures Brokerage

Currency Options Brokerage

Commodity Futures Brokerage

Commodity Options Brokerage

Margins

Equity Delivery Margin

Equity Intraday Margin

Equity Futures Margin

Equity Options Margin

Currency Futures Margin

Currency Options Margin

Commodity Futures Margin

Commodity Options Margin

Charges

Account Opening Charges

Account Maintenance Charges

Call & Trade Charges

Brokerage

Equity Delivery Brokerage

Equity Intraday Brokerage

Equity Futures Brokerage

Equity Options Brokerage

Currency Futures Brokerage

Currency Options Brokerage

Commodity Futures Brokerage

Commodity Options Brokerage

Margins

Equity Delivery Margin

Equity Intraday Margin

Equity Futures Margin

Equity Options Margin

Currency Futures Margin

Currency Options Margin

Commodity Futures Margin

Commodity Options Margin

Charges

Account Opening Charges

Account Maintenance Charges

Call & Trade Charges

Brokerage

Equity Delivery Brokerage

Equity Intraday Brokerage

Equity Futures Brokerage

Equity Options Brokerage

Currency Futures Brokerage

Currency Options Brokerage

Commodity Futures Brokerage

Commodity Options Brokerage

Margins

Equity Delivery Margin

Equity Intraday Margin

Equity Futures Margin

Equity Options Margin

Currency Futures Margin

Currency Options Margin

Commodity Futures Margin

Commodity Options Margin

Charges

Account Opening Charges

Account Maintenance Charges

Call & Trade Charges

Brokerage

Equity Delivery Brokerage

Equity Intraday Brokerage

Equity Futures Brokerage

Equity Options Brokerage

Currency Futures Brokerage

Currency Options Brokerage

Commodity Futures Brokerage

Commodity Options Brokerage

Margins

Equity Delivery Margin

Equity Intraday Margin

Equity Futures Margin

Equity Options Margin

Currency Futures Margin

Currency Options Margin

Commodity Futures Margin

Commodity Options Margin

Charges

Account Opening Charges

Account Maintenance Charges

Call & Trade Charges

Brokerage

Equity Delivery Brokerage

Equity Intraday Brokerage

Equity Futures Brokerage

Equity Options Brokerage

Currency Futures Brokerage

Currency Options Brokerage

Commodity Futures Brokerage

Commodity Options Brokerage

Margins

Equity Delivery Margin

Equity Intraday Margin

Equity Futures Margin

Equity Options Margin

Currency Futures Margin

Currency Options Margin

Commodity Futures Margin

Commodity Options Margin

Charges

Account Opening Charges

Account Maintenance Charges

Call & Trade Charges

Brokerage

Equity Delivery Brokerage

Equity Intraday Brokerage

Equity Futures Brokerage

Equity Options Brokerage

Currency Futures Brokerage

Currency Options Brokerage

Commodity Futures Brokerage

Commodity Options Brokerage

Margins

Equity Delivery Margin

Equity Intraday Margin

Equity Futures Margin

Equity Options Margin

Currency Futures Margin

Currency Options Margin

Commodity Futures Margin

Commodity Options Margin

Trading Platforms Learn More

Set of software & applications offered by the broker for executing buy and sell orders online. These are names of their portals and mobile apps, for full desc- Full Platform Details.

Pros

Advantages and Strengths of this broker.

1. A single website to invest online in mutual funds, IPOs, postal savings schemes, and GOI bonds.
2. A reduced bandwidth website for trading from smartphones or slow internet connections.
3. Technical analysis and stock tips are provided to customers free of cost.
4. Convenience of placing multiple orders in Basket Order.
5. A featured platform named Sensibull for options trading.

Cons

Disadvantages of this broker that it needs to improve upon.

1. High brokerage fees across different plans.
2. A premium plan is required to get the preferred brokerage rates.
3. ICICI Direct charges higher brokerage to customers who trade in penny stocks.
4. The charge is high for call & trade (after the first 20 free calls in a month).
5. No access to free mutual fund investments.

Additional Features

Extra features provided by the broker at little or no extra cost. Like research reports, SMS alerts etc.

Other Investment Options

Services provided by the broker for investing in other financial assets such as Mutual funds, Insurance, Bonds etc.

Finology Ratings & Reviews for ICICI Direct

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based on positive and negative aspects of the broker that help you understand this broker better.

• ICICI Direct offers low brokerage charges for traders at extra charges and under certain conditions.
• Equity delivery charges are higher as compared to others.
• They have different brokerage plans & margin plans for which are chargeable.
• Their Call & Trade charges are minimal with unlimited order placing facilities.

Customer Service Review

• ICICI Direct provides support over call & email.
• As per customer reviews, the support is prompt.
• They do not provide chat support and the option to raise a ticket is also not available.
• Dedicated RM is provided to all customers.
• They have physical branches present in most of the cities.

Ease of Use Review

• The trading platforms are user friendly and easy to navigate.
• ICICI Direct provides free trading calls & research reports over mail and website.
• A single platform can be used to invest in insurance, home loans, FDs etc.
• Educational content is adequately available on the website and is categorized for beginners, traders etc.

Account Opening Procedure Review

• The online account opening process is easy for individual accounts.
• A copy of POA form needs to be submitted mandatorily for physical verification.
• The offline process is cumbersome and time consuming.
• They support NRI accounts as well.
• Upon successful account opening you’ll get additional subscriptions (online courses, magazines etc.) for free.

Why Choose ICICI Direct? Know Everything about ICICI Direct here.

Verdict

Besides being one of the most reputable banking institutions in the country, ICICI also provides a wide range of broking services through ICICI Direct. It encompasses state-of-the-art technological features and advances for a seamless experience. It comprises over 50 different products and services like IPOs, Corporate Fixed Deposits, Loans, NPS, etc.

If you are a trader, the broker provides you with

• Strategy creation and management support for trades.
• Premium plans with different rewards.
• Advanced charting tools and technical analysis on the platform.
• Equity ATM facility that credits the amount immediately to the bank account after shares are sold.

If you are an investor, the broker provides you with

• Research-backed articles on finance to incite better decision-making
• i-Learn app that offers customers the knowledge required to better assist them in their investment journey
• A single dedicated platform for all your investing needs, i.e., insurance, stocks, and mutual funds
• Market updates from premium online courses with research reports and recommendations.

Trading Tools

ICICI Direct has multiple trading tools to enhance the experience of traders and investors. These trading tools include Market App, I-Track, Trade Racer, and Money App.

Market App

The ICICI Direct Markets App offers an interactive interface for convenient trading and investing. Not only does it allow users to invest in all market segments, but it also includes features like

• Live charting for better investment planning and minimizing risk,
• Trade execution algorithms for better execution of trades at the best possible prices,
• Advanced Analytical Tools for timely and accurate decision-making,
• Open Interest Graphs available on Option Chain,
• Consolidated P&L for different Asset Classes,
• Research Recommendations to easily select from different ideas based on your specific goals.

Trade Racer

This trading platform offers multiple watch list functionalities, integrated fund transfers, live-streaming quotations, research calls, and a lot more. Trade Racer’s prominent features for trade and analysis are:

• Trend scanner to follow intra-day price movements,
• Snap-View for in-depth data on scrips,
• Bulk and block deals for hassle-free market tracking,
• Convenient customizations and shortcuts for ease of use.

i-Track

I-Track helps access derivatives market information. It includes customized insights on open positions, live streaming charts, direct order placement from charts, options Greeks, payoff analyzer, moving averages, and much more. Other features of I-Track are

• Advanced and interactive charting tool,
• Personalized payoff analyzer for estimation of probable P&L for trades or simulated payoffs,
• Technical Analysis to focus more on strategy and execution,
• Option Greeks, Put/Call ratios, and Open Interest to make informed decisions in options trading.

Money App

It’s a mobile application for diversifying investment across 7 products. It reduces the investment cost and can aid investments in Mutual funds, ELSS, Sovereign Gold Bonds, Bonds, ETFs, or buying health insurance. The features include:

• Choice of investment in 39 AMCs Mutual Fund schemes,
• Convenient investment through One-Time and SIP modes,
• Ready to invest Mutual Fund baskets,
• Easy to buy life coverage and health insurance.

Charges Details

For Equity

CHARGES

DELIVERY

INTRADAY

FUTURES

OPTIONS

Demat Transaction Charges

Sell side, ₹ 18.5 per scrip

18% on Brokerage + Transaction + Demat Charges

18% on Brokerage + Transaction

18% on Brokerage + Transaction + Clearing Charges

18% on Brokerage + Transaction + Clearing Charges

For Commodity

CHARGES

FUTURES

OPTIONS

18% on Brokerage + Transaction

18% on Brokerage + Transaction

Sell side, 0.01% - Non Agri

For Currency

CHARGES

FUTURES

OPTIONS

0.0009% - NSE
0.00022% - BSE

0.04% - NSE
0.001% - BSE

0.0004% - NSE
0.0004% - BSE

0.025% - NSE
0.025% - BSE

18% on Brokerage + Transaction

18% on Brokerage + Transaction

NOTE:

18% GST applicable on Plan Charges.

Prepaid Plan (Lifetime)

Cash %

Margin / Futures %

Options (Per Lot)

Currency Futures & Options

Commodity Futures

Prime Plan (Yearly)

Cash %

Margin / Futures %

Options (Per Lot)

Currency Futures & Options

Commodity Futures

eATM Limit

Special MTF Interest rates/LPC (% per Day)

ICICI Direct Complaints & Stats

ICICI Securities Limited

ICICI Direct Customer Reviews

Based on 10 reviews

Transparency 1 votes

Customer Support 1 votes

Posted on 12 Apr 2022

Using since 2019. Has a steep learning curve but is good in the long run. Would give 5 stars if minor tech discrepancies are done away. Nevertheless the development team is good, making it more feasible by the day.

Posted on 29 Apr 2021

Posted on 23 Apr 2021

Posted on 01 Jan 2021

Posted on 22 Dec 2020

No issues in terms of trading or the quality of their software. Charges are a bit high.

Posted on 20 Dec 2020

it is good for full time trader sand safe for investor

Posted on 20 Dec 2020

I have been using since 2015. Brokerage is very high compares to others. Otherwise service is good.

Posted on 19 Dec 2020

Charges very high

Posted on 19 Dec 2020

For equity the brokerage is very high. Maintaince charges are also very high. For mutual fund they majorly sell regular plan not direct plan and push plans from where they get higher commission i feel have invested in couple of the mand they didnt even gave 5%return in 3 years. They have a very good customer handling team and provided assistance on phone is I feel best. The appand technology is very good.

Posted on 19 Dec 2020

How to Open Account?

Get the step by step account opening instructions and documents required for ICICI Direct.

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